Choosing the Perfect Domain Name for Your Online Business
Dec 15, 2021
When choosing a domain name, keep in mind that the domain name represents your company’s online identity and brand. You’ll include it in your email conversations, social media posts, digital advertisements, and other endeavors.
Your web address will be shared with everyone who wants to learn more about your business or organization. The selection of the appropriate domain name for your website is critical to its success.
While it is possible to change your domain name if you discover that it is no longer suitable for your business, doing so will lose the essence of your online identity and your search engine optimization advantage. It means that you must put in as much time and attention as possible to select an appropriate URL for your website that will stand the test of time for many years to come.
It might be challenging to develop catchy business name ideas compatible with a proper domain name when starting. As a result of your domain’s high visibility, you must do it correctly the first time.
Best Methods for Selecting a Domain Name for Your Company:
If you are ready to develop an online presence for your company, you will choose a domain name consistent with your company’s brand. Customers will be able to locate and trust your website as a result of this. When selecting a domain name, there are a few steps that you should bear in mind.
1. Make Use of the Dot Com Extension.
You’ve probably visited many websites, and it’s not difficult to realize that the most popular domain extension is.com, with.org and.net being additional reputable or common alternatives. However, there are many different alternatives. If you want something a little more quirky, go ahead, but be cautious because it may come across as unprofessional or untrustworthy.
If the.com domain name is available, use it. If you have your heart set on a domain name but not available in the.com extension, or.co,org,.net are all acceptable alternatives.
2. Keep it Short and On-point
If your domain name is lengthy, it will be more difficult for people to remember, resulting in less traffic for you. WebsiteSetup.org advises that you use a domain name that is between 6 and 14 characters long. Aside from that, a short domain name isn’t helpful if it’s difficult to spell or pronounce because consumers will likely get lost while trying to type the URL for your website into their browser.
3. Avoid Duplicated Letters, Hyphens, and Digits
Each of these items represents an additional barrier for users to overcome to gain access to your website. These characters must be remembered is not particularly intuitive, and doubled letters can make the domain name unwieldy and challenging to read. Not to mention that some of these features are susceptible to typos when consumers search for your company’s website.
If you’re promoting your website to clients by word-of-mouth, it’s far more challenging to express the domain name’s meaning when it’s jumbled with hyphens, digits, and the same letters back-to-back in the domain name.
4. Maintain Individuality, Specificity, and Brand Consistency
With all of these considerations in mind, it can be challenging to develop a domain name that is both clear and concise while also being distinctive and loyal to your company’s identity. However, that is probably achievable.
Keep your company’s name and the products or services it offers at the forefront of your thoughts, and research your niche to ensure that your domain name also attracts the online audience you desire.
5. Include Keywords if Possible
Without going too far off – remember, we’re looking for something short and concise here – conduct some keyword research to assist in directing the traffic to your domain name. As a result of focusing on keywords, your domain name and brand will receive an SEO boost, which will help you rank higher in search results.
When brainstorming keywords, seek choices with low- to medium-competition to have a better chance of ranking, and make sure that the keywords will accurately reflect your brand.
6. Check for Possible Copyright Violations
Getting involved in a legal battle over your domain name is the last thing you want to be dealing with as a small business owner. Not only will this cost you much money, but it is also possible that you may lose your domain name and that your reputation will be damaged as a result.
Always conduct sufficient research before registering anything to ensure that the name of your choice has not already been registered and is not subject to any copyright restrictions or restrictions.
It is also essential to keep your domain name consistent with your company’s names on different platforms when choosing a domain name. It follows from this that your brand name, domain name, offline store business name, and social media handles should all be the same or very similar to one another for them to be distinguishable from one another. When you maintain this consistency, consumers will recognize your brand when they see it, regardless of where they are seeing it for the first time.
Whether your selected domain name has not already been trademarked, you may wish to check to see if it is available for use on social media platforms while you are doing your research. Using websites such as KnowEm, you may search for your name across many domain registries, social media pages, and the (USPTO) United States Patent andTrademark Office Trademark Database.
Conclusion
Don’t give up if you’re having difficulty locating the appropriate domain name for your business or website. It is of utmost importance to cover all of your bases before registering your domain name, from avoiding legal difficulties to assessing the name’s brand ability.
Once you have found the perfect domain name, register it as soon as possible to avoid losing your investment. Always keep in mind that there will be others who will have ideas that are similar to yours. When selecting domain names for your eCommerce businesses, consider the following factors: they should represent your brand and be simple for purchasers to enter into a mobile phone. Ensure that your domain name’s legal goals are protected and that your brand is not subject to unnecessary legal complications.
